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Author: gillhudsoncopywriter

Single Page Advertorial

The advertorial below was created to drop into a distributor’s catalogue and highlighted Dudson’s latest product launch. It was very difficult to fit all the information required on to one side of A4: 2-3 pictures for each range, at least one with food on the…

Dudson 18 Magazine

The Dudson 18 magazine project was very different to normal corporate literature. The magazine design was created by an agency based in Manchester. They did the artwork too. So, what was my involvement? In short, for me this was all about the writing. It demanded...

Product Banners

I created a number of product banners for Dudson, approximately 2000 mm high x 800 mm wide. Distributors used the banners in their showrooms next to the company's products. Sometimes the sales team used them for small exhibitions or product showcases. Using two metre high...

12 Page Brochure

When I worked for Dudson, I received a brief to design a 12 page brochure. The brochure was to promote one particular product range, so had to highlight the main features. It also had to look pretty (along the lines of a coffee table book),...

More homophones!

Judging by the response to my last blog about ‘there, their and they’re’, words that sound the same but have different meanings is a hot topic for everyone and well worth another blog post! So, here are some more homophones, starting with ‘to, too and…

Common errors in grammar (part 2)

In this blog post, the second highlighting common errors in grammar, I am going to address the regular misuse of ‘there, their and they’re’. The confusion here stems from these words being homophones (they sound the same, but have different meanings.) Therefore, I thought that…