And, more importantly, why do they matter? Have you ever struggled to describe how your brand should sound? If you have, you’re not alone. Many business owners struggle with this concept, often confusing voice, tone, and message. But they are three different things! Think of…

I know this isn’t my normal type of  post, but I was recently a copywriter with IT issues, and I thought it was worthwhile talking about IT and how a failure can affect your ability to conduct business. I did a LinkedIn post about it…

Does this picture look familiar or are you a person who has a to-do list for everything? This subject has cropped up a couple of times recently in online meetings and with LinkedIn contacts, so I thought it could be a good time to write…

What is a case study? If you run a small business, you know how important word-of-mouth recommendations are for gaining new clients. Testimonials and quotes from those using your products act as a verbal recommendation to others. In the same way, showing how your products…

Why grammar matters I know that my profession is all about working with words, but surely I cannot be alone in wondering why grammar matters? Online shops trying to sell me their products are just not going to win my business if their website is…

Can AI replace copywriters? Although the hype and advertising around AI says it can, I’m not convinced and remain sceptical. On the one hand, I’m sure that many owners of small businesses would welcome the chance to pass the responsibility of writing posts for their…

Do you glaze over when your web designer, web agency or web developer mentions content? Or maybe you nod in agreement, even though you have no idea what they are talking about? If you identify with the image above or you have to ask  ‘What…

‘Why should I hire a copywriter?’, is a question asked by a lot of small business owners who are used to doing everything themselves! Of course, as a professional copywriter myself, you would expect me to name a hundred reasons why you should hire me,…

Blog posts - even more subject ideas is my final post about blog writing with some subjects to consider if you are stuck for ideas! Why not check out the first in this series of blogs in which I covered the following topics, useful, educational,...

As promised in my first post, here are a few more subject ideas for blog writing that you may like to think about for your next blog. If you didn't read the first part of my blog in which I covered the following topics, useful,...