From the desk of a copywriter
Musings, tips and plain-English advice on words, writing, and what makes good copy click
In my blog, words will take centre stage.
I’ll share thoughts on copywriting, grammar, language quirks, and why good impressions really do start with the right words.
I will also share hints and tips about what makes good (or bad!), writing, and why it is important to be authentic and choose words that will work for your business.
I notice things
Warning: You may find the occasional rant about rogue apostrophes, missing adverbs, or the curious misuse of due to.
I will write about issues affecting the copywriting profession, such as Google algorithms and AI, and how to avoid the pitfalls of working with technology.
I hope you find it interesting!
Variety is the spice of life!
I mat also write about write about books I’ve read, places I’ve visited, food I’ve eaten (or cooked), or other things I find interesting. And if a funny sign makes me laugh out loud, like “Ears pierced while you wait”, you can bet I’ll share that too.
Because language should be clear, but it should also be fun.
A word about voice, message, and tone
And, more importantly, why do they matter? Have you ever struggled to describe how your brand should sound? If you have, you’re not alone. Many business owners struggle with this concept, often confusing voice, tone, and message. But they are three different things! Think of…
Copywriter with IT issues!
I know this isn’t my normal type of post, but I was recently a copywriter with IT issues, and I thought it was worthwhile talking about IT and how a failure can affect your ability to conduct business. I did a LinkedIn post about it…
To-do list, or not a to-do list?
Does this picture look familiar or are you a person who has a to-do list for everything? This subject has cropped up a couple of times recently in online meetings and with LinkedIn contacts, so I thought it could be a good time to write…
What is a case study?
What is a case study? If you run a small business, you know how important word-of-mouth recommendations are for gaining new clients. Testimonials and quotes from those using your products act as a verbal recommendation to others. In the same way, showing how your products…
Why grammar matters
Why grammar matters I know that my profession is all about working with words, but surely I cannot be alone in wondering why grammar matters? Online shops trying to sell me their products are just not going to win my business if their website is…
Can AI replace copywriters?
Can AI replace copywriters? Although the hype and advertising around AI says it can, I’m not convinced and remain sceptical. On the one hand, I’m sure that many owners of small businesses would welcome the chance to pass the responsibility of writing posts for their…