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abc copywriting helps your business to stand out, online or off line

Are you looking for a copywriter? Perhaps you are launching a new product to market and need a press release? Or maybe you have an e-commerce site and need help writing product descriptions? Whatever the project, abc copywriting helps your business to stand out!

I have written copy for lots of small businesses, from electricians to accountants and online retailers to IT companies. Moreover, I work with my clients to make sure their marketing content is clear, concise, consistent and above all, customer-focused. If you already have an idea what to say, no problem! I can work from bullet points or even edit written text to make sure it is error-free, consistent in style and grammatically correct. In short, I help businesses with their marketing copy. I have created written content for brochures, leaflets, sales promotions, flyers, blogs and websites.

Why not get in touch today to find out how I can help your business?

Of course, the first question everyone asks is, “How much will it cost?” Unfortunately, I cannot give a definite answer because every project is different, but for some general guidance, please take a look at my FAQ page.

Please Note: I cannot always show the latest projects because many clients have requested I sign a non-disclosure (NDA) agreement. I have to make sure that I respect these confidentiality clauses, therefore I cannot always divulge information about recent projects. However, some clients have kindly written testimonials about working with me (read below.)  Alternatively, you can see examples of previous projects on my portfolio page.

Craig Mitchell, Director at CP Mitchell Services

Working with Gill on numerous multimedia, marketing and design projects for many years at Dudson was a pure pleasure. Her ability to complete projects to the highest standard, quickly and with minimum fuss, is second to none. Gill has a brilliant eye for detail and writes an uncomplicated, informative and intelligent script. Her ability to anticipate the needs of my customer and myself, sometimes even before us,  was a great help.

Working on opposite sides of the world meant we had to communicate remotely. However, it always felt like we were in the same office because Gill was so adept at understanding our needs. Gill has a warm and caring manner and I would therefore highly recommend her for any project.

Dave & Chris, Business Owners of Infinite Additions

Absolutely over the moon with the service provided. So pleasant and friendly to work with, we would highly recommend Gill Hudson. Thank you so much!

Alison Ratcliffe, Divisional Marketing Manager at Swish Building Products

Gill is a fantastic creative copywriter and has an excellent ability and understanding of English. She takes a brief and really brings the subject matter to life. Whatever the tone of voice required, Gill can find the right words to express it.

In addition, thorough proofing, attention to detail and prompt delivery against deadlines all come naturally to Gill. I cannot recommend her highly enough.

Jude Russell, Staffordshire Fire and Rescue Service

Gill’s exceptional attention to detail and customer-focused delivery ensured projects met all requirements and deadlines. At the same time maintaining our reputation on and off line. Gill is an experienced and skilled wordsmith and I would highly recommend her.

Anna Short, Founder of Boo! Marketing

Gill has all the values that make it really easy to work with her. Super organised, outputs are always fully researched and optimised. Plus, she’s an absolute pleasure to work with. A great support and extension to the Boo! Team.

Jo Lines, Manager Cottage Kitchen Country Café

I would highly recommend Gill at She listened to everything I said and worded it wonderfully (much better than I ever could!) We were on a very tight deadline to complete the work and Gill showed great efficiency in getting this done for us. Thank you so much!

Kathy Bowry Editorial Services

I have known and worked with Gillian for many years when I worked as an editor on hospitality titles. Gillian is a fount of information and a real expert on the hospitality sector. She always ensured I had the copy and photos I needed for features and kept me up to date on all news. She never let me down and never missed a deadline.

Jayne Pye, Business Owner Tridine Ltd.

I have worked with Gill at two different companies. Gill is a skilled copywriter and worked with my clients on many projects, for example flyers; catalogues; advertisements; websites and joint press releases. She always put into words exactly what my clients required, at the same time maintaining the brand image of our employer.

I would highly recommend her copywriting skills for any marketing project.

Edoardo Checchinato, Principal Osteopath and Manager at State of Change Clinic

I have been working with Gill for few months already and I am extremely satisfied by the quality of her pieces and the commitment she has towards deadlines.
She is very knowledgeable and very passionate about her work and I can see her through the beautiful articles she creates for my monthly blog.

Highly recommend to anyone who needs a quality copywriter.

Rhys Larcombe, Design Director The Capture Factory

Gill’s work comes Highly Recommended!

A copywriter that understands words intended for the web that can bring meaningful support to any business’s marketing material while adding all the necessary skill set to make those words work on behalf of that company’s website, is a rare thing.

Gill has those skills and is particularly adept at producing friendly copy that works!

Dan Goodall, Design Director Portmeirion Group Ltd

I worked with Gill for a number of years. She always succeeded in putting into words what I was thinking, even with a sketchy brief! Her special skill was to bring to life the look and feel of my designs in words. I found Gill to be a great support to my department and would have no hesitation in endorsing her skill in copywriting.

Angie Simmons, Growth Development Foundation

What an incredible lady and copywriter!

I met Gill online and we instantly bonded. I explained to Gill that I am not very good at articulating my words and that I had also set up my own website, which really needed some work. I am so pleased with the work Gill has done, she’s made my story and words stand out and count.

Sabina Hegarty, Managing Director Calibre Group Solutions

I can’t actually remember how I found Gillian originally but… I am so glad I did!!

Gillian has now worked with us on numerous projects. She got involved with our content writing, copywriting, press releases and coming up with great content ideas.

Not only is she highly skilled in her areas of expertise, she is a thoroughly nice person to deal with.

Gillian is professional, warm and friendly. When we’re up against it, which we have been many times in 2020, Gill came to the rescue and created some great work for us at often very short notice.

Although she doesn’t work for us directly, we consider Gillian to be part of the Calibre Team and always look forward to working with her.

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How to stand out from your competitors

Your customers are bombarded with information every waking minute of every day. You have one chance to to get them to stop and engage with your business.

Whether online or offline, what you say about your business and how it can solve your customers' problems has only a precious few seconds to grab their attention. abc copywriting can help your business stand out by establishing that initial connection and engaging your target audience!

About me

I am a creative marketing professional with 20+ years’ experience in marketing communications

How did I become a copywriter?

My route into marketing was not a straightforward one! I had my own catering business at 25, so have experienced first-hand many of the time issues that business owners experience. Above all, I understand the pain points and frustrations of running a business. I gave up my business and went to university at the age of 32, and never looked back. I have specialised in marketing communications ever since!

During the last 20+ years, I have demonstrated a strong track record of success in retail, B2B and public sectors. Projects have covered a wide range of writing disciplines:

  • Websites and blogs
  • Articles and case studies
  • Product descriptions
  • Press releases
  • Promotions

I have even written a factory tour, a speech for the deputy leader of a large midlands' council and a video script!

You can be confident that I will create written content your customers will relate to. From the creation of original copy to checking and proofreading your existing materials, (both online and off-line), I write text that is:

  • Clear and concise
  • Error-free (spelling and grammar)
  • Consistent in style
  • Accurately reflects your brand values
  • Is written in a tone of voice that talks directly to your target audience

Get in touch today to find out how I can help your business to stand out!

Is your mind blank?
Unsure about tone of voice?
Not sure where to start?


I offer the following professional services to help your business to stand out:

abc copywriting can help your business stand out by creating original content created for your project and written to your specific brief.

Checking your existing content for style, tone of voice, spelling, grammar and typing errors. Making sure your text is concise and to the point, eliminating waffle.

Checking your content for errors in grammar and spelling. Checking that the text makes sense to the reader.

Get in touch

Get in touch today to find out more.