abc copywriting helps your business to stand out
I’m a freelance copywriter, helping small businesses and agency clients find and use their authentic voice – so their words connect, convert, and get results.
Whether it’s a website, blog, lead magnet, press release or case study, I craft copy that sounds like you and speaks directly to the people you want to reach. My goal? To help you hit your marketing goals and grow your business with confidence.
If you’re looking for copy that doesn’t just fill space—but builds trust, drives action, and tells your story – I’d love to chat.
- Has your website been designed or redesigned, but is just sitting there, waiting for the words?
- Did you write a few blogs when your website launched, but you just don’t have the time to keep that momentum going?
- Are you unsure how to incorporate keywords for SEO, or whether the grammar is correct?
Copy that sounds like you — and gets results.
I help small businesses and clients of marketing/content agencies turn ideas into clear, compelling copy that connects with the right audience and drives action.
Websites, blogs, press releases, case studies – you name it. I write it in your voice, with your goals in mind.
Why not get in touch today to discover how abc copywriting can help your business?
A chat about your project costs absolutely nothing. I provide a quote based on our chat and will only proceed when you have accepted it.
If you have questions, please take a look at my FAQ page.
Please Note: Although I cannot always divulge information about recent projects (they are subject to non-disclosure agreements – NDAs), some clients have kindly written testimonials about working with me (read below.)
A word about voice, message, and tone
And, more importantly, why do they matter? Have you ever struggled to describe how your brand should sound? If you have, you’re not alone. Many business owners struggle with this concept, often confusing voice, tone, and message. But they are three different things! Think of…
Copywriter with IT issues!
I know this isn’t my normal type of post, but I was recently a copywriter with IT issues, and I thought it was worthwhile talking about IT and how a failure can affect your ability to conduct business. I did a LinkedIn post about it…
To-do list, or not a to-do list?
Does this picture look familiar or are you a person who has a to-do list for everything? This subject has cropped up a couple of times recently in online meetings and with LinkedIn contacts, so I thought it could be a good time to write…
Do you need words that work hard for your brand? Let's talk.
My brand values reflect my mission to help small businesses and agency clients to find the rights words - clear, confident, and true to their voice - so they can connect with their audience and grow.
- Clarity First: I make the complex feel simple and easy to understand.
- Honest & Direct: Clear communication, no jargon, no sugar-coating.
- Integrity Matters: I do what’s right, not what’s easy.
- Confidential by Default: Your brand’s trust is never taken lightly.
- Right First Time: I aim to get it spot-on from the start—with care, not guesswork.
How did I become a copywriter?
My route into marketing was not a straightforward one! I had my own catering business aged 25, so I have first-hand knowledge of many of the time issues facing business owners. I understand the pain points and frustrations through my personal experience of running a small business. I finally went to university at the age of 32, and never looked back! I specialised in marketing communications even before graduation. Since 1997, I have written marketing projects for both small and large businesses within retail, B2B, & public sectors.
- Websites
- Blogs
- Lead magnets
- Case studies
- Press releases
- Promotional marketing materials
- Product descriptions/catalogues
- Corporate communications
- Internal communications
Get in touch today to find out how abc copywriting can help your business to stand out!

Writing Services
Good impressions start with the right words. I help small businesses and agency clients find the right words, so they can connect with their audience and grow.