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abc copywriting helps your business to stand out

I’m a freelance copywriter, helping small businesses and agency clients find and use their authentic voice – so their words connect, convert, and get results.

Whether it’s a website, blog, lead magnet, press release or case study, I craft copy that sounds like you and speaks directly to the people you want to reach. My goal? To help you hit your marketing goals and grow your business with confidence.

If you’re looking for copy that doesn’t just fill space—but builds trust, drives action, and tells your story – I’d love to chat.

  • Has your website been designed or redesigned, but is just sitting there, waiting for the words?
  • Did you write a few blogs when your website launched, but you just don’t have the time to keep that momentum going?
  • Are you unsure how to incorporate keywords for SEO, or whether the grammar is correct?

Copy that sounds like you — and gets results.

I help small businesses and clients of marketing/content agencies turn ideas into clear, compelling copy that connects with the right audience and drives action.

Websites, blogs, press releases, case studies – you name it. I write it in your voice, with your goals in mind.

Why not get in touch today to discover how abc copywriting can help your business?

A chat about your project costs absolutely nothing. I provide a quote based on our chat and will only proceed when you have accepted it.

If you have questions, please take a look at my FAQ page.

Please Note: Although I cannot always divulge information about recent projects (they are subject to non-disclosure agreements – NDAs), some clients have kindly written testimonials about working with me (read below.)

Sarah Davison, Marketing and Communications Manager at Staffordshire Wildlife Trust

I highly recommend Gill for copywriting, proofing and copy editing. Her attention to detail is incredible, and she keeps you fully updated on progress.

Rob Day, Park Lane Electrical Services Ltd.

Gillian assisted ourselves with the wording for our web site, making the whole process easy and as uncomplicated as possible.
Great service and many thanks Gillian.

Alison Ratcliffe, Divisional Marketing Manager at Swish Building Products

Gill is a fantastic creative copywriter and has an excellent ability and understanding of English. She takes a brief and really brings the subject matter to life. Whatever the tone of voice required, Gill can find the right words to express it.

In addition, thorough proofing, attention to detail and prompt delivery against deadlines all come naturally to Gill. I cannot recommend her highly enough.

Dave & Chris, Business Owners of Infinite Additions

Absolutely over the moon with the service provided. So pleasant and friendly to work with, we would highly recommend Gill Hudson. Thank you so much!

David Wood, Events Manager and Director at Distilled Events

Gillian offers a super professional service, is always on hand to offer help and is incredibly knowledgeable as well as being friendly and approachable. I can’t recommend Gillian enough.

Rhys Larcombe, Design Director The Capture Factory

Gill’s work comes Highly Recommended!

A copywriter that understands words intended for the web that can bring meaningful support to any business’s marketing material while adding all the necessary skill set to make those words work on behalf of that company’s website, is a rare thing.

Gill has those skills and is particularly adept at producing friendly copy that works!

Jude Russell, Staffordshire Fire and Rescue Service

Gill’s exceptional attention to detail and customer-focused delivery ensured projects met all requirements and deadlines. At the same time maintaining our reputation on and off line. Gill is an experienced and skilled wordsmith and I would highly recommend her.

Jayne Pye, Business Owner Tridine Ltd.

I have worked with Gill at two different companies. Gill is a skilled copywriter and worked with my clients on many projects, for example flyers; catalogues; advertisements; websites and joint press releases. She always put into words exactly what my clients required, at the same time maintaining the brand image of our employer.

I would highly recommend her copywriting skills for any marketing project.

Dan Goodall, Design Director Portmeirion Group Ltd

I worked with Gill for a number of years. She always succeeded in putting into words what I was thinking, even with a sketchy brief! Her special skill was to bring to life the look and feel of my designs in words. I found Gill to be a great support to my department and would have no hesitation in endorsing her skill in copywriting.

Claire Taylor Foster, Founder of Raspberry Flamingo Copywriting and Content Marketing

I use Gill’s blog writing service every single month for multiple companies. Her service and skill are second to none. She is able to turn her hand to any subject and is 100% reliable. Cannot recommend her highly enough.

Jo Lines, Manager Cottage Kitchen Country Café

I would highly recommend Gill at abc-copywriting.co.uk. She listened to everything I said and worded it wonderfully (much better than I ever could!) We were on a very tight deadline to complete the work and Gill showed great efficiency in getting this done for us. Thank you so much!

Liam Ashmore, Ashmore Music

Incredible service from my initial enquiry though to final delivery. I can always trust Gill to do a first class job. Her content is always engaging and on point for my business, and she does it all with passion and enthusiasm.

Elaine Rotherham, Online Business Manager and Company Director at Spero Solutions

I recently got the chance to work with Gill Hudson Copywriter , and I couldn’t be happier with the work produced. Gill is not only a pro at what she does, but she also has this knack for really getting what your project needs, creating content that’s spot-on for your audience.

If you’re looking for top-notch copywriting that truly captures your brand’s voice, I highly recommend checking out Gill Hudson Copywriter. She’s fantastic!

Sabina Hegarty, My Garden Designer

Gillian Hudson at abc-copywriting.co.uk was absolutely amazing helping us with our website.

Not only did she do the proofing of the whole site, but she gave us invaluable feedback on everything from keywords and imagery to the general look, tone and voice of the website. As a result we ended up changing the site into something so professional and beautiful.

We are very happy with our website now and it is leagues ahead of what we had achieved before Gillian came into the project. The website is receiving incredible feedback and we have already gained several enquiries through her work on the keywords.

We have worked with Gillian since she started in business. Indeed we were her first customer. The fact that we continue to work with her all these years later on any project involving words, is testament to her professionalism, quality of her work and her fabulous personality, which motivates you to achieve the best you can. And we did.

Thank you very much Gillian. We could never had achieved this level of polish and Wow factor without you !

Edoardo Checchinato, Principal Osteopath and Manager at State of Change Clinic

I have been working with Gill for few months already and I am extremely satisfied by the quality of her pieces and the commitment she has towards deadlines.
She is very knowledgeable and very passionate about her work and I can see her through the beautiful articles she creates for my monthly blog.

Highly recommend to anyone who needs a quality copywriter.

Kathy Bowry Editorial Services

I have known and worked with Gillian for many years when I worked as an editor on hospitality titles. Gillian is a fount of information and a real expert on the hospitality sector. She always ensured I had the copy and photos I needed for features and kept me up to date on all news. She never let me down and never missed a deadline.

Sabina Hegarty, Managing Director Calibre Group Solutions

I can’t actually remember how I found Gillian originally but… I am so glad I did!!

Gillian has now worked with us on numerous projects. She got involved with our content writing, copywriting, press releases and coming up with great content ideas.

Not only is she highly skilled in her areas of expertise, she is a thoroughly nice person to deal with.

Gillian is professional, warm and friendly. When we’re up against it, which we have been many times in 2020, Gill came to the rescue and created some great work for us at often very short notice.

Although she doesn’t work for us directly, we consider Gillian to be part of the Calibre Team and always look forward to working with her.

Craig Mitchell, Director at CP Mitchell Services

Working with Gill on numerous multimedia, marketing and design projects for many years at Dudson was a pure pleasure. Her ability to complete projects to the highest standard, quickly and with minimum fuss, is second to none. Gill has a brilliant eye for detail and writes an uncomplicated, informative and intelligent script. Her ability to anticipate the needs of my customer and myself, sometimes even before us,  was a great help.

Working on opposite sides of the world meant we had to communicate remotely. However, it always felt like we were in the same office because Gill was so adept at understanding our needs. Gill has a warm and caring manner and I would therefore highly recommend her for any project.

Rebecca Dodd, Digital Project Assistant at The Capture Factory

It’s always a pleasure to work with Gill at abc-copywriting. The Capture Factory has collaborated with Gill on numerous projects where she has provided written copy for the websites we build.

Gill’s work is always meticulously researched, with a keen eye for incorporating important keywords and phrases. Her copy not only reads beautifully for human visitors but is also crafted to perform exceptionally well in search engine rankings.

It’s wonderful to have such a reliable and talented copywriting partner on our projects. I truly appreciate Gill’s professionalism and creativity.

Angie Simmons, Growth Development Foundation

What an incredible lady and copywriter!

I met Gill online and we instantly bonded. I explained to Gill that I am not very good at articulating my words and that I had also set up my own website, which really needed some work. I am so pleased with the work Gill has done, she’s made my story and words stand out and count.

Steve Walton, Business owner triDine Ltd.

I have known Gill for many years, both as a work colleague but more recently when she took on a copywriting project for our business at triDine Ltd. Gill is extremely professional and delivered a quality of work we were more than happy with. Her excellence as a wordsmith along with her understanding of what was required was truly first class. Highly recommended.

Mary Smith, Operations Director Chroma Marketing Ltd.

Working with Gill is extremely easy and flexible. She always produces high quality work and is very accommodating when it comes to editing and feedback.

Anna Short, Founder of Boo! Marketing

Gill has all the values that make it really easy to work with her. Super organised, outputs are always fully researched and optimised. Plus, she’s an absolute pleasure to work with. A great support and extension to the Boo! Team.

A word about voice, message, and tone

And, more importantly, why do they matter? Have you ever struggled to describe how your brand should sound? If you have, you’re not alone. Many business owners struggle with this concept, often confusing voice, tone, and message. But they are three different things! Think of…

Copywriter with IT issues!

I know this isn’t my normal type of  post, but I was recently a copywriter with IT issues, and I thought it was worthwhile talking about IT and how a failure can affect your ability to conduct business. I did a LinkedIn post about it…

Do you need words that work hard for your brand? Let's talk.

I help small businesses and agency clients turn ideas into clear, compelling copy that connects with the right audience and drives action. Websites, blogs, press releases, case studies - you name it. I write it in your voice, with your goals in mind.

My brand values reflect my mission to help small businesses and agency clients to find the rights words - clear, confident, and true to their voice - so they can connect with their audience and grow.

  • Clarity First: I make the complex feel simple and easy to understand.
  • Honest & Direct: Clear communication, no jargon, no sugar-coating.
  • Integrity Matters: I do what’s right, not what’s easy.
  • Confidential by Default: Your brand’s trust is never taken lightly.
  • Right First Time: I aim to get it spot-on from the start—with care, not guesswork.

How did I become a copywriter?

My route into marketing was not a straightforward one! I had my own catering business aged 25, so I have first-hand knowledge of many of the time issues facing business owners. I understand the pain points and frustrations through my personal experience of running a small business. I finally went to university at the age of 32, and never looked back! I specialised in marketing communications even before graduation. Since 1997, I have written marketing projects for both small and large businesses within retail, B2B, & public sectors.

  • Websites
  • Blogs
  • Lead magnets
  • Case studies
  • Press releases
  • Promotional marketing materials
  • Product descriptions/catalogues
  • Corporate communications
  • Internal communications

Get in touch today to find out how abc copywriting can help your business to stand out!

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Unsure about tone of voice?
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Good impressions start with the right words. I help small businesses and agency clients find the right words, so they can connect with their audience and grow.

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Get in touch today to find out more.